Fender’s rich acoustic guitar history dates back to the early 1960s, when the company injected a much-needed dose of modernity and youthfully exuberant Southern California sun-and-fun culture into the old world of acoustic guitar design.
A Fender acoustic guitar was not one for which you dressed formally or that you displayed as a valuable relic. It wasn’t for the hushed classical concert stage or for hanging over the fireplace. A Fender acoustic guitar was for throwing in the car and hitting the beach. It was for coffeehouses and campfires. Fender acoustics were good-sounding, cool-looking and solidly built instruments, as seen in the classic Fender advertisements of the 1960s. Most of all, Fender acoustic guitars were fun.
